14 May ISB SPORT, WOMEN’S UNIVERSE AND SOLIDARITY PROJECTS
ISB Sport has once again stood out for its commitment to women’s sports and its involvement in social initiatives. On this occasion, the company has joined the Universo Mujer project of the Fundación Deporte Joven, reaffirming its support for the development and promotion of sport among women.
One of ISB Sport’s latest actions in this area took place during the Titan Desert 2024, where the company collaborated closely with two young cyclists, Alexia and Beth. These two athletes faced a monumental challenge: completing the demanding Titan Desert. With determination and courage, both managed to reach the finish line, demonstrating their ability and overcoming all the obstacles along the way.
For ISB Sport, this experience meant much more than just a sporting collaboration. It was the starting point of a deeper collaboration with the Universo Mujer project, consolidating its commitment to female empowerment through sport. With concrete actions like this, ISB Sport continues to make a difference in the sporting and social sphere, inspiring new generations of women to achieve their dreams and challenge established limits.