12 Mar ISB IBÉRICA IN TRADE BIKE
In this special TRADE BIKE interview, Miriam Abad from ISB IBÉRICA
1. – What is your assessment of the 2025 season and what does 2026 hold?
The 2025 season has been, for us, a year of confirmation. Not only in terms of sporting results, but also because of the consistency of work that has been developing around women’s cycling for some time. During this year, we have had the honor of supporting and accompanying riders and projects that represent different ways of understanding this sport, but with a common denominator: talent, effort, and professionalism.
Names like Natalia Fischer, Mónica Calderón, Tessa Kortekaas, Constanza Fasolis, and Pilar Fernández have been part of this journey, along with collective projects such as the Brea Miribilla Cycling Project, Sara Cueto from Unicaja Gijón, and our riders from Esport Ciclista Mataró, who participated in such a significant event as the Volta a Catalunya.
Beyond increased visibility, 2025 has been a year of continuous learning, listening, and better understanding what female cyclists need in their daily lives. Building on this foundation, 2026 is shaping up to be an even more ambitious year: more structure, more focus, and a firm commitment to continue growing alongside women’s cycling, fostering a close and credible relationship.
2. – How is the demand for women’s-specific products evolving?
The demand for women’s products is clearly evolving in a positive way. Today, female cyclists know what they want, demand performance, and increasingly value the details. In our case, the path is very clear: listen to our riders and learn from them every day.
We work to ensure they always have access to the most competitive product possible, adapted to the real demands they face on the bike. It’s not just about offering equipment, but about understanding how it’s used, under what conditions, and with what objectives. This direct relationship with the athletes is what allows us to constantly evolve and improve.
3. – In which disciplines (road, gravel, MTB, urban, e-bike, etc.) are the trends and greatest business opportunities linked to women’s cycling concentrated?
Women’s cycling is experiencing a particularly exciting moment. We believe that all disciplines currently have potential for growth and visibility, from urban cycling to e-bikes, including more competitive modalities.
Even so, we continue to see MTB and road cycling maintain a leading role, both in terms of participation and media impact. Very close behind them is Gravel, which has established itself as the major new discipline in recent years: an open, cross-cutting discipline with an enormous capacity to attract new cyclists and build a community.
4. – What are your brand’s latest innovations for this category?
We develop highly specific solutions, designed to offer the maximum performance, reliability, and durability demanded by competition and high-level cycling. We don’t differentiate by gender because we believe that when a product is well-designed, it meets the real needs of the user, regardless of gender.
Our commitment to innovation focuses on improving the experience on the bike, paying attention to every technical detail and working closely with those who trust our brand. In an article focused on women’s cycling, the important thing is not to talk about differences, but about commitment, quality, and supporting cyclists in their athletic development.
