{"id":68025,"date":"2026-05-06T10:00:00","date_gmt":"2026-05-06T09:00:00","guid":{"rendered":"https:\/\/isbsport.com\/technology-becomes-competition\/"},"modified":"2026-05-06T10:00:00","modified_gmt":"2026-05-06T09:00:00","slug":"technology-becomes-competition","status":"publish","type":"post","link":"https:\/\/isbsport.com\/it\/technology-becomes-competition\/","title":{"rendered":"WHERE TECHNOLOGY BECOMES COMPETITION"},"content":{"rendered":"

The ISB SPORT bearing brand and the Solarider BH Team are driving the growth of eBikes from the grassroots level to the elite<\/h3>\n

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Cycling is constantly evolving. We\u2019ve seen this with the rise of gravel riding, the professionalization of XCM\u2026 and now, without a doubt, with the consolidation of eBikes. What seemed like a more accessible entry point just a few years ago is now a discipline in its own right, with competitions, structured teams, and an ever-rising level of performance. It is within this context that the Solarider BH Team emerges, a team that perfectly embodies this shift.<\/p>\n

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At ISB SPORT<\/a>, we are supporting this growth by investing in projects that are truly shaping the present and future of cycling. The partnership with Solarider BH Team is no coincidence; it is a decision born from an understanding of where this sport is headed and a desire to play an active role in that evolution. Because if the eBike has proven one thing, it is that it does not reduce the demands of the sport\u2014it transforms them. More weight, more inertia, greater loads on each component, and races decided by technical and physical details at the highest level. Here, reliability ceases to be a bonus and becomes a real necessity.<\/p>\n

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At ISB SPORT, they don\u2019t just participate\u2014they truly support the projects they believe in. And in the world of eBikes, they do so based on two very clear pillars. On one hand, there\u2019s the partnership with the Solarider BH Team<\/strong>, working alongside them in competition, development, and performance. On the other, there\u2019s the support they provide to individual riders who are taking this discipline to the highest competitive level. This is where a key figure like Ismael Esteban<\/strong> comes in, with whom they\u2019ve had the pleasure of sharing great moments in eBike competition. Together with him, they\u2019ve celebrated two podium finishes in the eBike World Cup, with a second- and third-place finish that perfectly reflect the level this discipline has reached. His experience and ability to compete at the highest level reinforce an idea that\u2019s becoming increasingly evident: eBikes are now a real competition.<\/p>\n

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There are more and more races, more teams, more infrastructure, and a growing audience around eBikes. What began as a trend has established itself as a discipline with a present and, above all, a bright future. At ISB SPORT, they experience it this way, supporting both structured projects like the Solarider BH Team and leading athletes like Ismael Esteban. Two different paths, but one shared vision: to continue driving the evolution of cycling from within, being part of every step that helps it grow. Because cycling is changing\u2026 and they keep pedaling in that same direction.<\/p>\n

 <\/p>\n

\"Solarider<\/p>\n","protected":false},"excerpt":{"rendered":"

The ISB SPORT bearing brand and the Solarider BH Team are driving the growth of eBikes from the grassroots level to the elite   Cycling is constantly evolving. We\u2019ve seen this with the rise of gravel riding, the professionalization of XCM\u2026 and now, without a…<\/p>\n","protected":false},"author":13,"featured_media":68012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[467],"tags":[],"class_list":["post-68025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cycling"],"_links":{"self":[{"href":"https:\/\/isbsport.com\/it\/wp-json\/wp\/v2\/posts\/68025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isbsport.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isbsport.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isbsport.com\/it\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/isbsport.com\/it\/wp-json\/wp\/v2\/comments?post=68025"}],"version-history":[{"count":0,"href":"https:\/\/isbsport.com\/it\/wp-json\/wp\/v2\/posts\/68025\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isbsport.com\/it\/wp-json\/wp\/v2\/media\/68012"}],"wp:attachment":[{"href":"https:\/\/isbsport.com\/it\/wp-json\/wp\/v2\/media?parent=68025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isbsport.com\/it\/wp-json\/wp\/v2\/categories?post=68025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isbsport.com\/it\/wp-json\/wp\/v2\/tags?post=68025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}