17 Jul ISB SPORT TRIUMPHS AT EUROBIKE
In ISB Sport we started our participation in Eurobike when it was still held in the small town of Friedrichshafen and I think the move to Frankfurt was positive and has allowed a sustained annual growth.
Although this year other events such as the Euro Cup or the Tour may have slowed down a bit the influx of the general public, we have had a great response from the professional public. We have potential global agreements in place with high-potential companies and we have continued to make very interesting contacts to expand our network of international agents.
One of the pillars of the ISB SPORT brand strategy is the commitment to R&D and the incorporation of new references, which consolidates us as one of the manufacturers of bearings and bicycle components with the widest range in the market.
Our policy is to be very attentive to the needs of the market, both for the cyclist or the shop/workshop, as well as for the manufacturers of bicycles and components. For this reason, during Eurobike we have presented new products in three product lines: the sealing kits, the expansion of the eBike range and the new BO bearings.
The new fork seals KITs are the main novelty of ISB Sport, with different sizes and compatible with the main brands of forks on the market.
Particularly significant was the presentation of the eBike range, which includes not only new bearings, but also freewheels and HK needle roller bearings for electric bike motors and drive belts.
The third axis of the novelties is a special production of BO bearings, within the Endurance and Pro Series, which stand out for their Black Oxide Coating treatment and premium technical characteristics, which improve their performance and resistance. These bearings will be available in the coming months.
In addition, we have been able to unveil top-level collaborations with end-product manufacturers, such as Gallo Moto’s “Center Power”, a titanium bottom bracket that has been specifically designed with ISB SPORT bearings.
The great boom in cycling in recent years has made customers more and more expert and knowledgeable about the world of cycling, which in turn makes them appreciate the value that ISB SPORT wants to bring to the market. We are recognized for the effort to continue expanding the range of bearings, innovation with the opening of new product lines and that makes us proud and reaffirms us to continue working in that line. At the company level, it is still surprising to see the size of our international structure whose logistics allows us to offer a worldwide service from the 3 warehouses of the ISB Group located in Italy, Spain and Shanghai.
Eurobike is undoubtedly an ideal showcase to open new markets and allows us to further deepen business relationships that are already underway and that are consolidated here, thanks to the personal meetings that take place at the stand. In this edition we have managed almost 98% of agreements for several continents and we have consolidated distribution points in Slovenia, Latam, France, Italy and Spain as well.