12 Jun ISB SPORT: THE VALUE OF EXPERIENCE AND INTERNATIONAL EXPANSION
As almost everything in life, experience is a degree. That is why the market authority of the ISB SPORT Bearings brand can be traced back to a long and solid business history. The ISB Group has proven over the years that excellence in the manufacture of its components and commitment to innovation are the pillars of its success.
Since its beginnings in 1981, the ISB Group has come a long way to become a first level reference and confers part of the secret of this success to the understanding that quality starts from the base. The selection of raw materials is a critical step in the production of high quality bearings and it is vital to use materials that guarantee exceptional levels of hardness, wear resistance and compression set, among others. The heat treatment process is then carried out in state-of-the-art facilities and gives the bearings exceptional stability and hardness, even under extreme conditions.
All this vast experience has gone into the creation of the specific line of ISB SPORT bearings for sports applications, born from the union of the sport/company binomial: two passions that mark the brand line.
STATE-OF-THE-ART LOGISTICS
In order to be able to complete a unique offer, the brand is clear that it is necessary to listen to the user and to be able to reach him efficiently, offering an agile and reliable response. With this objective in mind, ISB has developed an integrated logistics system, with an extensive global distribution network and a Logistics Hub, located in Italy, which allows it to have one of the largest stocks in the market.
Thanks to this, ISB SPORT’s international leap was not long in coming: ISB Costa Rica, ISB Brazil, ISB Panama and more recently ISB Vietnam and Mexico are already realities and also the preamble to an expansion that ISB SPORT plans to complete over the next few years.
The headquarters of ISB Ibérica (in Spain) and Italy are the center of operations for the development of innovations and new product ranges, which are undoubtedly another of the strong pillars that differentiate the brand. To do this, it strives to know the user, both amateur and professional, to know what their tastes and needs are, to know the market and the demands of the competition. And after all this, it is the Engineering, R&D and Processes Departments, etc., that move towards the creation of a new range to bring to the market.
INNOVATION AND DEVELOPMENT: THE ARRIVAL OF ISB SEALS
The novelty of this 2024, which has been presented at Eurobike, comes with the suspension fork seals. A range that starts with some references compatible with the main brands of the market and that the brand has already announced that it will grow. The partnership of ISB and its company OT SEALS, with other companies specialized in the manufacture of sealing solutions, aims to offer our customers a controlled and high performance product: each step of the production process is subjected to strict protocols for absolute reliability levels. The ISB/OT SEALS laboratory is equipped with state-of-the-art instrumentation that guarantees detailed pre- and post-sale analysis of the products available and those developed on request.